In another line of fortunate events, I passed by Boxpark in trendy Shoreditch while I was in London. At first, I didn’t know what it was, but the many signs told me that it was the world’s first pop-up (temporary) shopping mall. They offered well known and smaller brands, and even had a terrace cafe at the top.
I’m all for supporting the economy and emerging fashion designers with ideas like this. The rent is low and the publicity is high. Along with shopping, Boxpark held events like Breaking Bad screenings, brand launch parties and workshops to draw even more crowds to the area. I wonder how soon we can get something like this going in Vietnam!